Merimbula is located on the Far South Coast of New South Wales between Melbourne and Sydney, the Sapphire Coast is only a 3 hour drive from Canberra via Cooma or a 6 hour drive from either Melbourne or Sydney. Both Merimbula and Pambula are less than a half hour drive from the regional centre of Bega. Tura Beach is a suburb of Merimbula. The Sapphire Coast is a high-quality oyster-producing region, both Merimbula Lake and Pambula Lake are renowned for their oysters, with Pambula Lake boasting the highest concentration of oyster farms in the region
The population of Merimbula and Pambula is more than 9,000, the median age is 54 years. Aboriginal and Torres Strait Islander people make up 2% of the population. Merimbula and Pambula are located within the South Eastern NSW Primary Health Network.